8/08/2010

Don't Miss the Fall 2010 Web 2.0 and Social Media Boot Camp Series!

Back by popular demand!
A new and improved Web 2.0 and Social Media series powered by FPA and Impact Communications!


Save $50 off full meeting registration by using code: ICFPA10

Are you interested in using the latest Web 2.0 technology to drive traffic to your website? This five-part program uses both webinars and on-site training to help you understand the many things you can be doing now to build relationships with your clients and market your business.

The Web 2.0 and Social Media Boot Camp (offered in two parts in Denver on October 9, 2010), and supplemented by three related webinars, will help you harness the power of the World Wide Web through blogs, podcasts, videocasts, community forums, multimedia presentations, webinars, etc., that serve as a comprehensive expression of your brand and offering. A professional coaching team, lead by industry communications consultant Marie Swift, will show you exactly what to do to use social media and Web 2.0 to your advantage.

 

Element 1: Introductory Webinar (9/01/10) 2:00 p.m. - 3:00 p.m. EDT


During this optional introductory webinar, marketing expert Marie Swift and multi-media expert Chris Hall will provide an overview of the various social media tools, such as LinkedIn, Facebook, Twitter, Blogs, Groupsite and Ning. In addition, Michelle Jacko, Esq., a securities attorney and industry compliance expert, will provide insights about what you can and can't do as an RIA and/or Registered Representative. This webinar is appropriate for those who are just getting their feet wet in the world of social media.

Cost for Element 1: $25 (FPA Members) or $35 (Non-members)
Advance Registration and payment for Element 1 is required. Please click here to register.

 

Element 2 - Pre-Boot Camp Webinar (9/29/10) 2:00 p.m. - 3:00 p.m. EDT


Registrants for the Web 2.0 and Social Media Boot Camp pre-conference (see Element 3, below) are strongly encouraged to attend this session that will build on the optional introductory webinar (see Element 1, above). Marketing pro Marie Swift and award-winning graphic designer Christy Barron will tell you everything you need to do to get ready for your live Boot Camp experience in Denver. They will give you a virtual tutorial, showing you how to set up your own branded blog and Twitter pages. They will give you important homework assignments and encourage you to be ready for the live Denver Boot Camp session on Sunday, October 9 from 8:30 a.m. to noon MDT.

Participation in Element 2 is included with your registration for Element 3. You can register for Element 3 with your Denver 2010 conference registration, please click here to access.

 

Element 3 - Web 2.0 and Social Media Boot Camp (10/09/10) 8:30 a.m. - 12:00 p.m. MDT


During this live hands-on session, Impact Communications' team of experts will help you build out your branded Twitter and a branded blog pages, complete with your first videocast, podcast and several foundational entries. This will be a hands-on, roll-up-your-sleeves working session conducted live in Denver from 8:30 a.m. to noon on Saturday, October 9, 2010. You will be provided with a cable internet connection; attendees are asked to bring their own laptop, batteries, cords and mouse. Impact's professional team of graphic designers, copywriters, film producers and web wizards will be on hand to assist you every step of the way. Walk away with a firm foundation for your professional online presence and business-related social media strategy.

<<< ... Special Guest Appearance and insights from "the Star Pupil" from the 2010 Spring class, advisor Andy Millard.

Cost for Element 3 (includes registration to attend Elements 2, 3 & 5): FPA Members: $300 / Non-members: $350

Advance Registration and payment for Element 3 is required. Register with your Denver 2010 conference registration! Click for access.




 

 

 

Element 4 - Managing and Leveraging Your Social Media Strategy (10/09/10) 1:00 p.m. - 3:00 p.m. MDT


This advanced class will focus on online cross-linking and leveraging strategies that will really boost your online presence. Led by Impact Communications' president and CEO Marie Swift, you will: gain an understanding of the advanced features of LinkedIn; dissect a news release so that it not only has power but search-engine-friendly keywords in place; see how embedding deep links and graphics into news releases can boost search engine results; watch as the instructor loads the news release along with a podcast and other digital assets onto a newswire service; discuss the differences between professional newswire services and low-end (or free) newswire services; learn cross-linking strategies (e.g., between Twitter, blogs, website and newswire pages); discuss how to gather and use intelligence from the web; learn how to use RSS feeds and Reader systems plus monitor your online reputation in real time; get a list of resources for building websites, blogs, group sites and super profile pages. Got a problem with your blog/website or a question about how to do something online? Bring your laptop (and all related cords, mouse, etc.) and the coaches who will be on hand will try to help you fix the problem or enhance your pages while you're there together.

<<< --- Special Guest Appearance and insights from advanced LinkedIn user/blogger, advisor Chip Workman.

Cost for Element 4 (includes registration to attend Elements 4 & 5): Full Rates (August 28 - October 9, 2010): FPA Members: $145 / Non-members: $180

Advance Registration and payment for Element 4 is required. You can register with your Denver 2010 conference registration, please click here to access.

Element 5 - Post-Conference Webinar (11/11/10) 2:00 - 3:00 p.m. EDT


A follow up webinar will be offered to all attendees of the live training sessions (Elements 3 & 4, as described above) to ensure that you have the help you need to leverage these new tools and build your online presence. Marie Swift and select coaches will answer your remaining questions, take a look at your evolving web presence, comment on things you are doing wrong/right, etc.

Participation in Element 5 is included with your registration for either Element 3 or Element 4. You can register for Element 5 with your Denver 2010 conference registration, please click here to access.

Save $50 off full meeting registration by using code: ICFPA10
 


Read Great an article about the 2010 Spring Boot Camp by Davis Janowski of Investment News:

http://www.investmentnews.com/article/20100307/REG/303079970






Would you like to be able to add blog posts, audios and videos quickly and easily to your online presence? Attend the 2010 Fall Web 2.0 and Social Media Boot Camp and walk away with professionally branded blog and Twitter pages, complete with your first podcast, video and text comments!

Save $50 off full meeting registration by using code: ICFPA10

You can register with your Denver 2010 conference registration, please click here to access.







Read read this account of the 2010 Spring Boot Camp written by Christina Nelson, Associate Editor, Financial Planning Association Practice Management Center: Social Media Boot Camp to the Rescue!

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