Program Overview

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Are you interested in using the latest Web 2.0 technology to drive traffic to your website? This four-part program uses both Webinars and onsite training to help you understand the many things you can be doing now to build relationships with your clients and market your business.

The Web 2.0 and Social Media Boot Camp and three related Webinars will help you harness the power of the worldwide web through blogs, podcasts, video-casts, community forums, multi-media presentations, webinars, etc. that serve as a comprehensive expression of your brand and offering. Impact Communications will show you exactly what to do to use social media and Web 2.0 to your advantage.


Here’s an overview of the four-part plan:

Element #1 – Introductory Webinar (1/20/10)

In an Introductory Webinar, marketing expert Marie Swift (www.impactcommunications.org) and multi-media expert Chris Hall (producer of www.Advisorpod.com) will provide an overview of the various social media tools, such as LinkedIn, Facebook, Twitter, Blogs, Groupsite and Ning. In addition, Nancy Johnson Jones (www.compliancemaze.com), an industry compliance expert, will provide insights about what you can and can't do as an RIA and/or Registered Representative.

Attend this Webinar FREE if you have already enrolled for the rest of the program, as shown below. Or pay just for this Webinar: $25 if an FPA Member ($35 if non-member) and skip the rest of the program below – but you’ll be missing out on several highly valuable deliverables if you don’t continue on with the rest of the program. If you decide to register for the full program, below, the Webinar fee you paid for element #1 will be deducted from your total fee.

Element #2 – Pre-Boot Camp Webinar (2/12/10)

Building on the Introductory Webinar, above, marketing pro Marie Swift and award-winning graphic designer Christy Barron will tell you everything you need to do to get ready for your live Boot Camp experience in Dallas. They will give you a virtual tutorial, showing you how to set up your own branded blog and Twitter pages. They will give you important homework assignments and encourage you to be ready for the live Dallas Boot Camp session on 2/28/10.

Element #3 – Live Boot Camp Experience (2/28/10)

Then, in the live onsite Boot Camp, Impact Communications' team of experts will help you build out your branded Twitter and a branded blog pages, complete with your first videocast, podcast, and several foundational entries. This will be a hands-on, roll-up-your-sleeves working session. You will be provided with a cable internet connection; attendees are asked to bring their own laptop, batteries, cords and mouse (some “loaner” laptops may be available if you really can’t bring your own laptop – inquire). Impact's professional team of graphic designers, copywriters, film producers and web wizards will be on hand to assist you ever step of the way.

See “What to Expect at the Boot Camp” above.

Element #4 – Post-Boot Camp Webinar (3/30/10)

A follow up Webinar will be offered to ensure you have all the help you need to leverage your new tools and build your online presence. Marie Swift and select coaches will answer your remaining questions, take a look at your evolving Web presence, comment on things you are doing wrong/right, etc.