What Are You Doing to Build Your Online Presence Using Web 2.0 and Multi-Media?

What you do online may improve your bottom line!

Good News! 

Fairfield University and two FPA Chapters are hosting a 

full-day Web 2.0 and Multi-Media Boot Camp on 

Sept. 24, 2011 with marketing experts 

Marie Swift and Andy Gluck.

Register now!

Details at www.fpact.org

Julie Littlechild and Sammie Gatti upload video clips at boot camp

Are you a business owner, financial advisor or service professional who’s wondered if you are “missing the boat” online?

Have you ever wondered what the real ROI is on adding multi‐media and/or social media to your online brand building strategy?

Are you totally happy with what comes up when people “Google you”?

Get the help you need.

Register now!

Details at www.fpact.org

Lew Walker, CFP®, learns new skills at boot camp

“Don’t miss this important workshop! It may be quite some time before we’ll be able to get Marie Swift and Andy Gluck back here in our region to do the Web 2.0 and Social Media Boot Camp again!”

Mark Brownstein, President FPA Greater Hudson Valley Chapter

The truth is: Every business professional needs to be online, building their public persona and promoting their business!

Why? Because that’s where your clients, prospective clients and strategic partners are going to check you out.

The truth is: You can’t afford NOT to be building a strong presence online. If you are not seen in a favorable way when people hit your website or do an online search you will not be seen as a viable resource.content

Learn from the pros. 

Register now!

Details at www.fpact.org

Ready to blog after uploading podcasts: Chris Hall (left) coaches students Kimberly Curtis, CFP®, and Gary Klaben, ChFC, at FPA Web 2.0 Boot Camp

“I was very pleased with everything I learned at the inaugural Web 2.0 and Social Media Boot Camp led by Marie Swift and sponsored by FPA. Every FPA member should consider attending this workshop!”

Marty Kurtz, President FPA National Board

• Learn how to Build Your Online Presence, whether or not you can or want to use social networking tools such as LinkedIn, Twitter, Facebook, blogging and YouTube.
  
  
• This jam-packed day will give you newfound knowledge of the major Web 2.0 and social media tools “out there”. Whether you choose to use them or not, you MUST be aware of what they are and how your clients – and competitors – are using them to gather information and make informed business decisions.
  
  
• You’ll do a self-assessment using Marie Swift’s Online Diagnostic tool to determine where the gaps are in your online strategy. You’ll be able to quickly see what your peers are doing online that you’re not and what the next steps are for you.
  
  
• Marie Swift, a marketing expert and founder of Impact Communications, will provide a 4-step Success Plan for Building Your Online Presence. She’ll share what other business owners, financial advisors and service professionals are doing to gain visibility online and how they tie-it to real-world results.
  
  
• Andy Gluck, a marketing expert and founder of Advisor Products, will tell you how to harness the power of the Web using multi-media, keywords and cross-linking strategies. He’ll show you how to get the highest page rankings when Google you or search for keywords online.
  
  
• Drew King from Front Center Media will show you how you can produce a custom lifestyle magazine using their turnkey system.
  
  
• Blue Chip PR’s founder Bill Bongiorno will be on hand to answer questions about online visibility tools.
  
  
• Other special guest presenters are being confirmed now.
  
  
• Those who elect to stay on for the afternoon session will actually build a blog, record a video message, record and audio message, and upload their newly created multi-media clips to their new blog site.

 Don't be left behind.

Register now!

Details at www.fpact.org

Watch this informative video!

Watch the Video Clip Now

In an effort to beef up their online presence, many financial advisors, business owners and service professionals are turning to Web 2.0 and social media. But can this help your business? Financial Planning magazine's AdvisorTV film crew reports.
http://socialmedia-bootcamp.blogspot.com/2010/10/advisortv-film-crew-surprises-web-20.html

“Building your online presence can produce big results for your firm. We’ve been seeing results at Inspired Financial. I was pleased to participate in the Web 2.0 and Social Media Boot Camp led by Marie Swift and sponsored by FPA at the 2010 national conference. Good stuff!"

Evelyn Zohlen, Task Force Chair, FPA 2011 National Conference

Hear what Evelyn Zohlen, CFP®, and several others have to say about the boot camp

http://socialmedia-bootcamp.blogspot.com/2010/10/advisortv-filmcrew-surprises-web-20.html

Now you can experience the Web 2.0 and Social Media Boot Camp for yourself!

Don't miss this fun and helpful boot camp. 

Register now!

Details at www.fpact.org

Fairfield University’s Dolan School of Business and the Financial Planning Association to host Web 2.0 boot camp

RESCHEDULED TO SATURDAY SEPTEMBER 24, 2011! IF YOU HAVE ALREADY REGISTERED FOR THE MAY BOOT CAMP WE WILL BE CONTACTING YOU SHORTLY.

FAIRFIELD, Conn., April 20, 2011 – An all-day workshop at Fairfield University’s Dolan School of Business on Tuesday, May 24, 2011, will serve as a crash course for professionals seeking to harness the power of blogs, LinkedIn, Facebook, Twitter, YouTube and other social media to grow their businesses.

“Web 2.0 and Social Media Boot Camp,” presented by Marie Swift, president and chief executive officer of Impact Communications (www.impactcommunications.org), is for small business owners and professionals – including financial planners, attorneys, accountants, physicians, dentists and interested others – who want to learn how to take advantage of the power of today’s online business building tools. The event is co-sponsored by the Financial Planning Association (FPA) of Connecticut-Fairfield County, the Financial Planning Association (FPA) of Greater Hudson Valley and Fairfield University.

Norm Solomon, dean of the Dolan School, said the day should be a productive workshop for time-challenged professionals who want to boost their business’s online presence. “This is where the Dolan School can serve as a classroom for the community,” he said. “People will be able to further their business goals while refreshing their technology skills. 

The morning module, “Maximizing Your Online Presence,” from 9 a.m. to 11:30 a.m., will be an interactive workshop for those ready to catch the social media wave. Social media tools such as blogs, Facebook, Twitter and LinkedIn can help business owners and sales professionals gain referrals, attract prospective clients, and connect in new ways with existing clients. But creating or expanding an online presence that will grow a business requires clear objectives and a plan that delivers on those objectives. This session will help attendees iron out such plans. The session will instruct on using blogs, Facebook, Twitter, YouTube, LinkedIn and online news release services to build buzz.

From 1 p.m. to 5 p.m., “Social Media Boot Camp” will put attendees through the paces of putting a social media plan into action. Described as “a roll-up-your-sleeves workshop,” the session will be a how-to on setting up your own Social Media Dashboard so that you can program Tweets, LinkedIn status updates and Facebook posts, all in one quick and easy process. Strategies will take into consideration that professionals have limited time and resources to spend on these efforts. 

Attendees will bring their own computers or can borrow one of the loaners that the Dolan School will provide. They will over the course of the afternoon they will actually:

• Build a blog
• Set up a Twitter account
• Record video clips
• Create audio files
• Upload the digital files to their blog
• Set up a social media dashboard
• Learn the art of cross promoting online

According to Swift, a regular contributor to industry publications such as MorningstarAdvisor, RIABiz.com, AdvisorOne.com, Research magazine and Financial Planning magazine, business professionals who fail to embrace social media strategies will be left behind., A popular speaker in the financial services industry, Swift has spoken at workshops for the NFL Players Association, TD Ameritrade, Charles Schwab, Securities America, the National Association of Personal Financial Planners (NAPFA), the Financial Planning Association (FPA) and Financial Network, among many others.

Registration prior to May 4, 2011, is $130 for FPA members for both sessions, and $170 for non-members for both sessions. After May 4, the fees go up to $160 and $205 respectively. While both the morning and the afternoon sessions are designed to compliment one another, registration is allowed for just one session, so the cost will be less, depending on which session is selected. Attendees may bring their own laptop and tap into the university’s Wi-Fi connection or use one of the PCs in the computer lab at the Dolan School. To register, contact event administrator Lori Somerville at 877-777-0600 or fairfield@fpact.org. More information is available at www.fpact.org. Space is limited. 

Media Contacts: 

Dolan School
Meg McCaffrey, 203-254-4000, ext. 2726

Financial Planning Association
Lori Somerville, 877-777-0600 or fairfield@fpact.org

Impact Communications
Al Martin, 800-974-7753 or impactmediamanager@impactcommunications.org